2026-02-14 · 4 min read
Link pages for launches: structure beats a flat list of links
When one URL must support multiple CTAs, a structured link page beats dumping users into a generic homepage.
One URL, many intents
Launches often need multiple destinations: product details, press assets, retailer links, and support. A link page gives you one shareable URL with clearer intent than a long URL list in a bio field.
The goal is to reduce decision fatigue: prioritize the primary CTA, then support secondary actions without hiding them.
Measure blocks, not just the top link
If everything is “equal,” you learn less. Use layout and labeling to signal priority, then review engagement across blocks to iterate.
Pair link pages with short links for cleaner sharing in ads, packaging, and QR journeys.